Radio Advertising
Radio Active
Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices.
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An Advertiser's Guide to Better Radio Advertising
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped.
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Radio Goes to War
Radio Goes to War is the first comprehensive and in-depth look at the role of domestic radio in the United States during the Second World War.
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Radio Active : Advertising and Consumer Activism, 1935-1947
Sale Price: $12.65*
Retail: $22.95 (45% off!)
(Textbooks)
The book, "Radio Active : Advertising and Consumer Activism, 1935-1947", by Kathy M. Newman (Edition: 04).
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Do-It-Yourself Advertising and Promotion
How to create Madison Avenue advertising on a Main Street budget. This Third Edition shows readers how to successfully create high-impact advertising on a limited budget.
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Radio - The Book
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio.
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