Radio Advertising
An Advertiser's Guide to Better Radio Advertising
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped.
Merchant: eBooks
Adland
Presents an examination of modern advertising, from its origins in the 19th century.
Merchant: eBooks
Life After the 30-Second Spot
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work.
Merchant: eBooks
And Now a Few Laughs from Our Sponsor
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences, And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising vetera
Merchant: eBooks
The 99p Challenge: Series 4, Part 1
Sale Price: $2.54*
Retail: $7.25 (65% off!)
(Audible.com)
It's back! The Radio Four panel game that's not about sport, music, television, advertising, books, hats, or gardening....
Merchant: Audible.com
The 99p Challenge: Series 5, Part 3
Sale Price: $2.54*
Retail: $7.25 (65% off!)
(Audible.com)
It's back: the Radio 4 panel game that's not about sport, music, television, advertising, books, hats, or gardening, just funny rounds with funny ideas....
Merchant: Audible.com