Smart Telemarketing

Stan Rosenzweig, has started, built and sold five businesses and uses his experience to demonstrate what works. In Smart Telemarketing, second in the three book "Smart" series based on his award winning column, Rosenzweig provides dozens of right ways and wrong ways to generate a full day's worth of sales leads and close them before lunchtime. This book is a template for telemarketing success and covers several topics including: 10 indispensable rules for making telemarketing sales, new ways to give your telemarketing some zip, 4 best ways to improve telemarketing sales, 4 ways to improve the effectiveness of those who work for you, 10 worst cold call faux pas and what to do about them, and the very best ways to use voicemail to make more sales. A must-have book that looks at the diversified dimensions of telemarketing and treats them with the light hearted respect that can only be learned from years of experience.