Advertising Agency
The Advertising Agency Business
Sale Price: $25.05*
Retail: $39.95 (37% off!)
(Overstock Books)
When the first edition of Herbert Gardner`s The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business.
Merchant: Overstock Books
Advertising as Multilingual Communication
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.
Merchant: eBooks
Truth, Lies, and Advertising
Sale Price: $25.08*
Retail: $40 (37% off!)
(Overstock Books)
The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it the best...
Merchant: Overstock Books
Humor in Advertising
Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies.
Merchant: eBooks
Brand X
Sale Price: $14.36*
Retail: $15.95 (10% off!)
(Overstock Books)
When she lands an internship at an advertising agency, high school junior Jordie gets some dubious help from her new colleagues who suggest that she try advertising techniques to attract a handsome boy at school. Copyright (C) Muze Inc. 2005.
Merchant: Overstock Books
The Prize Winner of Defiance, Ohio: How My Mother Raised 10 Kids on 25 Words or Less
Sale Price: $8.75*
Retail: $25 (65% off!)
(Audible.com)
Stepping back into a time when fledgling advertising agencies were active partners with consumers, Terry Ryan tells how her mother kept the family afloat by writing jingles...
Merchant: Audible.com